Frank Marr: Building Brands & Driving Revenue

The world of digital marketing is a constantly evolving landscape, where staying ahead of the curve is crucial for success. It takes a special kind of individual to navigate this rocky terrain with confidence, conscientiousness and finesse, and Frank Marr is one such professional.

As an award-winning and growth-focused executive, Frank has spent over 12 years at the forefront of the digital marketing industry, directing innovative content across all digital channels to propel audience engagement, brand image, and revenue growth. His extensive experience and skill-set have allowed him to create and distribute brand messages across multiple platforms, including digital marketing, PR, media buying, SEO digital, events, and content marketing.

Frank's expertise in this field is no mere coincidence. As Co-founder and Managing Director of AM + A (A Marr + Associates), an award-winning agency located in London, Frank has developed and led strategies for a range of clients in the transport, consumer products, and tourist sectors. Some of the clients he has worked with include Sonos, Atelier100 (part of H&M/Ikea), Printful, the Bamboo Bicycle Club, and the Slovenian Tourist Board, amongst others.

Over the course of 12 months for instance, AM + A generated an impressive 240 items of publicity for the Slovenian Tourist Board, providing full UK press office representation. Their services went above and beyond traditional media pitching and copywriting, with a range of creative campaigns that truly captured the essence of what makes Slovenia such a unique and exciting destination.

One such campaign was a virtual event and publicity campaign to promote Slovenia being named European Region of Gastronomy. The live event was a resounding success, reaching an impressive 193,042 people. It was a true testament to the agency's ability to think outside the box and create engaging, impactful content.

Another standout campaign involved a brand ambassador partnership with Tour de France winner Primoz Roglic to promote Slovenian cycling. The social reach of the campaign exceeded all expectations, with over 10,000,000 people reached and 70,000 video views. It was a true testament to the power of influencer marketing done right.

Hence, it is no surprise that Frank has been recognized for his exceptional work in the industry. His roster of awards includes the CIPR Excellence Award, Best Tourism Marketing Agency - ITTA, Best in Responsible Marketing - ITTA, the inaugural Reginald Watts Prize for PR Insight, PRCA Dare Award, and PR Week Magazine 30 Under 30.

In a world where digital marketing reigns supreme, Frank is a force to be reckoned with. His creativity, strategic thinking, and relentless dedication to driving effective PR campaigns sets him apart in the industry.

In an interview with Machinelab, Frank speaks with us about the changes in the PR and digital marketing landscape, his most challenging yet fulfilling campaigns and much more...